From Hornbill to Brand
March 3, 2016
TidyTeddy UI & Branding
March 3, 2016
More than a festival — it’s a movement.
Rainbow Spirit Festival is a vibrant celebration of electronic music, visual art, and cultural diversity.
Founded in 1998 and reborn in Melbourne after fire and pandemic challenges, this one-day event invites you to immerse in a cosmic world of rhythm, color, and connection.
Guided by values of creativity, community, and growth, Rainbow Spirit brings together people from all walks of life to co-create a shared universe — where boundaries dissolve, and energy flows freely.
With pulsating visuals, immersive stages, and a brand identity rooted in psychedelic expression, this festival is an open invitation to explore, connect, and evolve.
We are all one. We are all Rainbow.
We are not just attendees.
We are co-creators of energy, color, and culture.
In this shared space of rhythm and resonance,
we shine together —
uniquely, unapologetically, as one rainbow.
CREATE
Break boundaries with bold visuals and experimental sound. The festival celebrates free artistic expression in all its vivid, cosmic forms.
CONNECT
A space to meet kindred spirits, share energy, and embrace every culture. Together, we create something greater than ourselves.
GROW
Explore new perspectives, challenge comfort zones, and transform through experience. Here, growth flows with music, nature, and people.
We are not just attendees.
We are co-creators of energy, color, and culture.
In this shared space of rhythm and resonance,
we shine together —
uniquely, unapologetically, as one rainbow.
From screen to print, the identity continues.
Rainbow Spirit Festival’s brand is more than digital. It extends into the physical world through posters, tickets, and spaces that carry the same energy and spirit.
Each printed piece reflects the festival’s voice — bold, colorful, and expressive. It turns visual design into a real, shared experience.
The spirit lives on, online and beyond.
From image to experience.
Posters attract from a distance —
but tickets invite you in, personal and real.
Design you can hold. Spirit you can join.
