Branding for a Multicultural Music Festival
March 3, 2016
CupCompass: Visual Identity for Social Media
July 20, 2025My Role
UI Design Execution & Refinement
Collaborated on the responsive website design by focusing on layout logic, usability, and consistency. Took the lead on refining flows, removing unnecessary steps, and aligning the interface with client needs.
Visual Style Development
Established the visual tone through thoughtful use of color, typography, and spatial rhythm, balancing brand identity with a sense of clarity and calm.
Cross-Functional Coordination
Worked closely with the internal IT team and fellow designer to ensure that design decisions translated smoothly into implementation, while incorporating feedback from stakeholders.
Marketing Collateral Design
Designed multiple promotional graphics and seasonal logo variations for TidyTeddy’s social media campaigns, ensuring brand consistency across digital touchpoints.
Homepage
Serves & About Us
Homepage
Highlights the brand promise and features a prominent booking form for quick conversion. A sliding gallery showcases before/after cleaning visuals to build trust.
Service Pages
The booking process is broken down into intuitive steps: Time, Location, Services, Add-ons, making it easy to follow and flexible to customize.
About Us
Clearly communicates service strengths and team background, supported by icons and tagline-driven content to reinforce reliability.
About us & FAQ
Contact Us
Offers both phone and form-based contact options. A map with region filters helps users understand coverage areas and get in touch easily.
FAQ
Uses an accordion structure to present answers clearly, helping users address concerns before booking.
Mobile Adaptation
Mobile booking was redesigned as a three-step, tap-friendly flow. Icon-based add-ons in a simple grid and a running subtotal with a fixed “Next” button keep users oriented and confident. Trust signals—testimonials, partner logos, and guarantee badges—are integrated without clutter.
Seasonal & Promotional Visuals
Christmas Logo
This festive version brings holiday spirit into the identity system, perfect for Christmas campaigns and social banners.
Lunar New Year Campaign Poster
Celebrating tradition with design.
This campaign poster mixes cultural motifs and playful mascots to connect with the local community during the holiday season.
Australia Day Promo Poster
Bright, bold, and cheerful.
Designed for Instagram to promote an Australia Day discount, using national icons and friendly layout to drive bookings.
Rental Cleaning Checklist
Helping customers prepare with confidence.
A visual end-of-lease cleaning guide that simplifies tasks, reduces misunderstandings, and supports smooth handovers.
Service Reminders Sheet
Clear info, less confusion.
This handout outlines booking terms, safety notes, and cleaning guidelines — all in one friendly, illustrated sheet.
Room Cleaning Tips Poster
Simple, visual, helpful.
An illustrated cleaning guide organized by room, created for client homes and digital sharing to boost engagement.